CALENDAR
DESIGN. DIGITAL. PRINT.
Helping youth in the Ismaili Community to keep track of days during the month of Ramadan, this calendar is themed around being a good steward of the Earth, and is filled with small activities and tasks for each day of the month.
The design of the artwork for the printed media produced was interlocking gold geometric shapes and stars over a nightfall background gradient. As Ramadan follows the Lunar calendar, in 2020, it fell over April and May, so naturally the choice to inject a few high summer colours for digital assets felt right for this season. Keeping the geometric shapes in use through to these digital assets helped members of the community to identify Instagram posts highlighting the Ramadan day. The printed materials were translated and mailed out to over 3,000 youth around the UK and Europe (in English, French or German text) and the digital assets where members could see daily reminders of the calendar were uploaded to the communities’ Global Instagram page followed by over 50 thousand.
